Wednesday, June 27, 2012

I will take execution over knowledge all day!

I am sure you have heard the saying, "Want to get something done?  Give it to a busy person!"

Some people just get stuff done.

What separates those that actually get projects to the finish line and those that take forever to move projects along?

A quick side note; when I ran a larger company, I had an assistant to schedule my appointments, handle routine tasks, and keep me more productive.  Now that I run Mirabella Beauty with 23 employees, I have to do all of that, plus running the actual business.  At a small company, everybody has to be executors.  Each week we have a staff meeting in which we go over everyone's projects.  If you cannot execute, those meetings are pretty intimidating.
Mirabella's Region Manager team

People that execute well are organized.  They know what they have to get done each day, each week, each month and each year.  They have a system to remember each project.  They have a system to assure that things don't slip through the cracks.

In some case, people write lists.  In some case, they use project software.  Others use an appointment book to keep it all straight.  But no one that is an executor does it from memory.  In today's busy world there is just too much going on.  Each of us have too many projects in the air.

Those people that are not organized get overwhelmed by all that they have in front of them.  They get paralyzed by the details of actually getting to the finish line of a project.  For people like this my recommendation is to take out a blank piece of paper and write down each thing that they need to accomplish.  Simply putting the tasks to paper will give amazing clarity to most people.

Once you get organized you still need to accomplish your goals.  There are plenty of organized people that don't execute well.

To be a ninja execution person, they need to be fearless!  Yes, fearless!  People that execute well don't let obstacles slow them from the prize.  To accomplish your task, you might need to talk to the Chief Finance Officer or someone from a competitor.  You might need to go out to a trade show and talk to new people.

There will be obstacles that are in your way of completing your tasks!  Those that are fearless run through those walls.  They make the tough phone call.  They have a hard conversation with one of their team members.

Besides being fearless, you need to be relentless.  The task is due tomorrow at 8 AM.  It is 5 PM and you are not complete.  What do you do?  If you are relentless, you will continue working until it is done.  You will figure out a way to get it done.  You might have to break the rules.  You may have to ruffle feathers.  But those that are great executors will not let ANYTHING stand in their way.

The last thing that separates those that always get things done and those who cannot be counted on is creativity.

There is a truck traveling into NYC.  As it goes into the tunnel to get into the city, it stops suddenly.  The truck is too tall.  The police stop to help.  The fire department is called.  A tow truck is called in. But the truck is REALLY stuck.  A little kid in the car behind the truck has been watching the scene the whole time.  He jumps out of his families car and tells them, "Let the air out of the tires!"

Simple solution but it took some creativity to come to that answer.  To be a great executor, you need to think beyond your circumstances.  Find examples from other industries.  Look at the problem from a completely different angle.  If execution was easy, every employee at every company would be fantastic.  Every company would be great because everything would get done every day. 

To be a great executor, you don't need to have a degree.  You don't need to come from the right family. 

Those that consistently get stuff done are:
  • Organized
  • Fearless
  • Relentless
  • Creative
There are a lot of good employees.  But there are few great ones.  The difference is execution!

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