Are you using all your assets?

For the past 25 years, I have been associated with the professional salon industry.  In that time, I have made a bunch of friendships.  When I go to any shows or events within this industry I know people.

So fast forward to last week... I am in my office thinking about how I can get a connection for Gene Juarez and Dermstore.com.  I had attempted to call them directly, but never got phone calls back.  I don't know anyone personally within either of these wonderful companies.

So I went on linkedin.com and typed in the name of the companies.  I love this tool!  The company comes up with each of its employees names, titles, and connections that I share with them.  Yes, there are people who already know the people that I want to meet!  I quickly email my connections who know them and ask for invitations.  Bingo, I am one step closer.

Then I realize that these companies already represent brands.  I know people at those brands.  So, I contact my friends that are at those brands to see who can help me make some more connections inside the company.

Then I realize that Gene Juarez is in Seattle and so is one of my good friends!  He happens to know a key person.

So tomorrow I meet with Dermstore.com and next week I speak with Gene Juarez!  It's not what you know, though that helps.  It is truly who you know.  But it is one step further... it is who you know that you ask to help you!!!

Thanks to all those people that helped me last week to share the beauty of Mirabella!

I told all my people here at Mirabella, I might not know color cosmetics as well as some.  But I do know this wonderful industry and I need to use all the friends I have made to share the love of this great brand!

It is obviously working... we are up 45% so far this year!!!