Monday, February 6, 2012

Library at your fingertips

Our town is building a library.  We are spending $25 MM on a beautiful 4 story facility for our town.  The architecture is beautiful.  It is going to make a great impact on this part of our city that they are trying to revitalize.

My kids keep asking the same question... why are they building a library?  With their smart phones, they have more information available to them then that library. 

It is truly amazing what is available on the web.  You want to start a new business? 
  • watch videos from experts
  • read stories from successful entrepreneurs
  • check out the government sections to make sure you are following all the registrations
Mirabella is a make up sold in salons and spas around the world.  One of the top reasons salons and spas carry make up is NOT to retail it.  It is to handle the wedding parties that come into the salon before the big event.  So in the 1,400 salons and spas we are sold in, we are used mostly for brides.

So we have decided to make 2012 the year of Mirabella Bride.  We are already experts!  But we wanted to make sure that we covered all the basis.
  • Did you know that $80 B is spent on weddings each year?
  • Did you know that 2.2 MM weddings happen in the US every year?
  • Did you know that $357 is spent in salons for each wedding?
How did I know this?  I check my facts, on line! 

It is amazing what we can learn if we just let our fingers do the walking... on the web.

It almost feels unfair!  You want to do something, there is so much available to you to help you succeed... your odds of success are greatly enhanced.  Of course, you have to first seek the information.  Then you have to actually put the information to work!

3 comments:

  1. Ahhh, John! The Year of the Bride... it would be so great if Mirabella brides read and then gave her bridesmaids copies of "Sex Makes People Stupid: How to Avoid Ending Up With a Weenie." Then they'd be beautiful AND less likely to divorce. =)

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  2. Oh my. Love the year of the bride. Will market it that way in our rda

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  3. i'm excited to hear about the success of the new Mirabella Bride program. It's a great idea!

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