|Testing open sell concept at trade shows|
We teach that you need to touch every client every day. But so often times, the owners cannot convince the staff of the importance of each client getting a complete beauty look.
Here is another way to make color cosmetics a big part of your salon!
There are a lot of people who are make up artists. Put an ad on Craigslist. (This is the #1 way to find people for jobs like this.) Hire someone for your busiest times. Pay the make up artist minimum wage. But offer them commission! If they sell $75 per hour, they get 10% commission for anything they sell.
Mirabella offers lots of videos on YouTube to get them familiar with the brand. Additionally, they can read our materials to make sure they are experts.
Set the expectations high! If after a week, your make up artist cannot sell, find someone who can! Every person from the cosmetic counters know what it is like to work on commission. They know what it is like to have to keep track of sales per hour.
As your clients leave the chair, the make up artist asks if she can touch up their make up. Ten minutes later the client is walking out of the salon with $150 in make up
If you have a make up artist in on your busiest days, perhaps 8 days per month it would cost you less than $500. But if they can sell, you can easily sell $3,000 in make up per month! They make $800, you make an extra $700.