The amazing mistake that almost EVERY salon or spa makes is retail. The owners have a view of how retailing should be done in this industry. It is based upon the experiences they have had at other top places they have visited or read about. They are also helped in the retail area by the furniture manufacturers from this industry. And because of all this... Retailing is horrible in salons and spas!!!
Who is the biggest retailer?
|World's largest retailer|
Walmart. They sell roughly 1 of every 3 products we buy, period. They do not share their receipts tapes with the industry, but it is known that they do 1/3 of every manufacturers business. We should pay attention. And for that matter, where do you buy most of products you use personally. Grocery stores and drug stores. I know you HATE to compare yourself to these types of retailers. You would rather compare yourself to more upscale retailers.
Ok, how about Sephora? They are in the industry and they are upscale and they do a LOT of business. What do all those retailers have in common?
|Retailing on "real" shelving|
|Mirabella Open Sale Unit|
|Completely revolutionized Cosmetics retailing|
In the fall we are going to begin rolling these out to our distributor stores. It will dramatically increase our sales. But then what? Salons and spa shelving is beautiful, but not functional for "real" retailing concepts like this. Please salons and spas, consider gondola shelving. It will dramatically transform your retailing potential. And it will give me somewhere to out these amazing units that will allow salons and spas to take a chunk out of this $7 billion color cosmetics industry!