After reading my first post on
Clarity, you might enjoy my second installment.
I read the great book by Patrick Lencioni, The Advantage. He states the key to successful companies is a good team of leaders who are willing to deal honestly with each other and get things done. And second, a successful company has clarity about where it is going and how it will get there. Few books cause me to shake up my company like this one. But that is what we are doing!
In the first meeting to help us get Clarity on
Mirabella, we discussed, "why we exist". After a long discussion, we landed on this phrase, "inspiring confidence with whatever the day may bring".
In our next meeting we tackled an equally difficult topic, How do we behave? The essence of this topic is determining the companies core values.
Patrick first tells you what they are NOT. Your core values are not aspirational, accidental, nor permission to play. An aspirational value would be a value we would LIKE to have, but frankly it is not part of our core today. An accidental value would be a value that happens to be true about our company, but it did not happen on purpose. And therefore, it is not something that we MUST repeat in the future. And finally, our core values are NOT just a permission to play value. An example of this would be providing excellent service. Today, to be successful, you MUST provide great service. If you don't you won't get a chance to compete.
Once everyone is clear on those, Patrick suggests to identify team members at the company who embody what is best about Mirabella. Then you list the characteristic that make them admirable.
For us, someone suggested our Creative Director Amber Bowen. That is an easy one. She is a passionate, dedicated, flexible, and humble. Then someone suggested our National Sales Manager Jennifer Rider. Again, she is definitely someone who embodies our culture. She is driven to be results oriented, hands on, persistent, and resourceful. And finally, we put our Founder Christy Thurston up as one of those that embodies who is Mirabella.
Christy doesn't work here any more, but her resourcefulness, passion, and persistence are what made this company.
We also listed words like excellence and perfection.
The next part of the exercise is to identify employees who didn't work out for the company, but were very talented. And what was it that made them distracting?
Again, each of us remember former team members who were tremendously talented, but didn't make it within our culture. Again, many of the same words from above came to us about why they
didn't work out. These people generally lacked passion for Mirabella, were not resourceful, didn't embody persistence, or couldn't be flexible.
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| Forgive the poor hand writing, it's the thoughts that count! |
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After coming up with our words, Patrick recommends that you put those words into meaningful phrases.
For us, it ended up being a long discussion. We had 12 core values. We needed to narrow it to 3! Which were the most important?
We realized that some of them were related so we circled those. Then we ordered them by importance. Again, there was much discussion about this.
But we finally ended up with these Core Values to answer the question, How do we behave?
I Make It Work
I Am Inspired
I Will Succeed
It Is Not About Me
It Is About Mirabella.
I make it work was about being resourceful and flexible. These were probably our top values. We are a small company. To get things done, you MUST do much for yourself. You MUST find different ways to accomplish your goals as they will likely need to change.
I am inspired was about passion. You must have a great passion for Mirabella, its products, its customers, and its people. Without that, we are just another makeup company. Each of us need to embody this in how we approach our jobs.
I will succeed is about competing. It is about being persistent. To work for Mirabella, its people must be driven to win. That could mean our salons, our educators, our distributors, or our employees. As a small company, success is NOT guaranteed. It reminds me of the great quote, by Theodore Roosevelt.
It is not the critic who counts; not the man who
points out how the strong man stumbles, or where the doer of deeds
could have done them better. The credit belongs to the man who is
actually in the arena, whose face is marred by dust and sweat and
blood; who strives valiantly; who errs, who comes short again and
again, because there is no effort without error and shortcoming; but
who does actually strive to do the deeds; who knows great enthusiasms,
the great devotions; who spends himself in a worthy cause; who at
the best knows in the end the triumph of high achievement, and who
at the worst, if he fails, at least fails while daring greatly, so
that his place shall never be with those cold and timid souls who
neither know victory nor defeat.
And finally, though we were limited to 3 values, we couldn't stand to keep off humility and transparency. These are key to who we are. It was important to us that we all realize that it is not about puffing up any one person, but rather it is always about the star of the show, Mirabella.
It was a great exercise. It better defines who we are... and who we are not (sometimes even more important).
And the best part is that our team did this. It was not me who put this together. It was their words. I simply guided the conversation forward to a natural conclusion. I cannot wait for our next session. We are going to attempt to answer 2 questions; What do we do? and How will we succeed?